The PS3 finally launched in Europe and so far it seems to be selling quite well. According to some analysts, it’s selling better than the 360 did at launch. There are many places where they haven’t sold out though.
Sony have done several release stunts, including giving away free TV’s, however something that seems to have received more attention are Microsoft stunts.
Microsoft delivered £146 worth of Fosters beer to the offices of ComputerandVideogames.com with the following note attached:
“What would you purchase for £146…? (The price difference between an Xbox 360 and a PlayStaion 3) Well, for a start we thought you might like £146 worth of beer to kick start your weekend early.”
The Xbox360 boat:
In Paris, France, Microsoft hired a boat and went up and down the Seine, past the PS3 launchparty.
Chairs and a website:
At a store in London, Microsoft gave chairs to all those that queued up to buy a PS3. These chairs had the an URL to a website which displays:
“Xbox welcomes PS3 to the next generation. Sony … you’re late! Let the games begin.”
In addition to those major events, there are also a series of unconfirmed further incidents, such as more beer deliveries, text messages wishing everyone a good night and Microsoft employees interrupting another launchevent by standing on rooftops with whistles.
This is almost a year and a half onwards from the Xbox360 launch which was worldwide. Whilst I agree with the slogan “Sony … you’re late!”, it does make me wonder if Microsoft are really that desperate. In my opinion there is no need for petty things like this, instead it would be better to let the consoles and offerings make the decision.
Microsoft had a head start, the games are now past the first generation and there are many titles available. Xbox Live is an established system that receives more and more subscribers by the day.
Sony are coming into the game late, there aren’t many titles available and the PlayStation Network is not a fully grown service with many additions promised later on.
Both consoles have exclusive games and there are many that are shared by both.
This is too early to say how it is going to develop, but I hope that Sony will be successful and even if it’s just to give Microsoft the competition it needs to be pushed to ensure that they are going to still put in all the effort they can. There is no time for Schadenfreude or simply causing more petty arguments between fanboys and girls. Both should just be working on what they do best, develop consoles.