Does a Google Doodle warrant a news story? [Spoiler alert: No]

Google Doodle or, what Wikipedia calls, “arty version of the Google logo” has been around for a while marking important events or anniversaries all newsworthy in themselves.

A few weeks ago, whilst googling [ha!] a Google Doodle I came across the Mirror and its reporting on said Google Doodle making the story to be only newsworthy, because there was a Google Doodle about it, not because of the anniversary itself. A one off occurence I thought..

A few days later the same thing. Clicking the Google Doodle that day returned the Mirror as the top news story again reporting primarily about Google changing the Doodle rather than the actual reason behind the Doodle.

Googling this more I realised this is very common for the Mirror. site:mirror.co.uk “Google Doodle” returns 3630 results. Some choice headlines from the first page:

  • Constantin Brancusi gets Google Doodle on 135th birthday
  • Thomas Edison 164th birthday marked by Google Doodle
  • Paul Cezanne celebrated with Google doodle on 172nd birthday
  • Buckyball 25th anniversary marked with Google doodle
  • Ernest Shackleton’s birthday celebrated with a Google doodle
  • Jules Verne celebrated with Google doodle animation
  • Oscar Wilde: 156th birthday celebrated with Google doodle
  • Antoine de Saint-Exupery gets Google doodle

And so on..

Yes, a few of those articles include a top ten about the person, with the facts often seemingly lifted from Wikipedia, but there is no need for those titles. The fact they have a Google Doodle on their anniversary isn’t the newsworthy part!

And yes, I am fully aware the Mirror isn’t a respectable newspaper.

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2 Comments

  1. Dan
    Posted March 22, 2011 at 12:17 am | Permalink

    It’s SEO exploitation. Everyone’s going to be searching to see what the new doodle is all about, so they search about it. And because the Mirror ran a story about it, they come up in the search results.

    Pretty much sums up how bad the Mirror is tbh.

  2. Posted March 22, 2011 at 12:18 am | Permalink

    Yes, I know, remember, I’m an SEO “expert” apparently.

    Still shit though..


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