Facebook targeting fail

Working in marketing – which still sounds oh so pretentious – I deal with Facebook advertisement amongst other things. As such I know of all the targeting options available from the usual age or gender to the more unusual and somewhat creepy others. They’re outlined in this article, but here is a list of the ones I find more worrying:

  • Recently moved
  • Away from family
  • Away from hometown
  • Interests -> Charity/Causes
  • Engaged or married [with various timeframes!]
  • Baby boomers
  • Parents [with various options for the children’s ages]

I have limited information on my Facebook profile. For example I don’t have my hometown listed, never listed my relationship status and my profile is barely filled out. The pages I like are varied and don’t contain any that would assume I have children. I update my status about 1-3 times a month with things about me or what I have done.

For all those reasons I find it odd that lately I have been served an increasing amount of pregnancy, baby and toddler related ads with some specific ones related to childcare or weddings. I know this is just to do with the bad targeting, but sometimes it makes me wonder just what Facebook is telling me.

The following is just a very small selection:

About these ads


  1. Posted January 18, 2013 at 3:20 pm | Permalink

    I get that nursery one all the time too. They must just be targeting all women over 20 in a certain area or something.

  2. Posted March 20, 2013 at 12:09 am | Permalink

    Good point!

  3. Posted April 30, 2014 at 7:25 pm | Permalink

    You really make it appear so easy along with your
    presentation however I to find this matter to be actually
    something that I feel I’d never understand. It kind of feels too complex and extremely extensive for me.
    I am taking a look forward to your next publish, I will
    try to get the cling of it!

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