Facebook targeting fail

Working in marketing – which still sounds oh so pretentious – I deal with Facebook advertisement amongst other things. As such I know of all the targeting options available from the usual age or gender to the more unusual and somewhat creepy others. They’re outlined in this article, but here is a list of the ones I find more worrying:

  • Recently moved
  • Away from family
  • Away from hometown
  • Interests -> Charity/Causes
  • Engaged or married [with various timeframes!]
  • Baby boomers
  • Parents [with various options for the children’s ages]

I have limited information on my Facebook profile. For example I don’t have my hometown listed, never listed my relationship status and my profile is barely filled out. The pages I like are varied and don’t contain any that would assume I have children. I update my status about 1-3 times a month with things about me or what I have done.

For all those reasons I find it odd that lately I have been served an increasing amount of pregnancy, baby and toddler related ads with some specific ones related to childcare or weddings. I know this is just to do with the bad targeting, but sometimes it makes me wonder just what Facebook is telling me.

The following is just a very small selection:

About these ads

3 Comments

  1. Posted January 18, 2013 at 3:20 pm | Permalink

    I get that nursery one all the time too. They must just be targeting all women over 20 in a certain area or something.

  2. Posted March 20, 2013 at 12:09 am | Permalink

    Good point!

  3. Posted April 30, 2014 at 7:25 pm | Permalink

    You really make it appear so easy along with your
    presentation however I to find this matter to be actually
    something that I feel I’d never understand. It kind of feels too complex and extremely extensive for me.
    I am taking a look forward to your next publish, I will
    try to get the cling of it!


12 Trackbacks

  1. By 3つ折財布 on March 18, 2015 at 12:25 pm

    3つ折財布

    Facebook targeting fail « carocat.co.uk

  2. By グッチ 長財布 on March 24, 2015 at 4:42 pm

    グッチ 長財布

    Facebook targeting fail « carocat.co.uk

  3. By セリーヌ 財布 激安 on March 25, 2015 at 10:31 pm

    セリーヌ 財布 激安

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  4. By バッグ on March 26, 2015 at 7:25 am

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  6. By その他 on March 27, 2015 at 11:08 am

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  8. By カードケース on March 28, 2015 at 5:20 pm

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    Facebook targeting fail « carocat.co.uk

  9. By プラダ PRADA on March 29, 2015 at 6:46 am

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    Facebook targeting fail « carocat.co.uk

  10. By UGG レディース on March 29, 2015 at 9:35 am

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    Facebook targeting fail « carocat.co.uk

  11. By コインケース on March 29, 2015 at 1:11 pm

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  12. By ハンドバッグ on March 30, 2015 at 2:38 am

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